Jeff Brunsberg Named Chief Market Officer at Lighthouse1

Minneapolis, April 15, 2008 – Lighthouse1, the industry leading provider of consumer driven healthcare administration solutions, announced today that Jeff Brunsberg has been named to the position of Chief Market Officer. Brunsberg previously held the position of Executive Vice President, Lighthouse1 OnDemand™. In his new role, Brunsberg will be assuming responsibility for all sales and marketing functions for Lighthouse1.

“My primary role will be to lead Lighthouse1’s sales and marketing organization to identify the opportunities that best fit our overall mission. Within that directive, a primary goal is to continue to position Lighthouse1 nationally as a major player in the consumer driven healthcare market,” said Jeff Brunsberg. “In this new position, I’ll ensure that market opportunities meet Lighthouse1’s overall business objectives.”

As Chief Market Officer, Brunsberg will develop both short- and long-term strategic marketing plans to position Lighthouse1 as a nationally recognized brand in the CDH market. One of his primary responsibilities will be to provide a stronger industry focus for Lighthouse1 to help determine Lighthouse1 sales strategy and execution, market segmentation and to monitor the overall performance of the company.  

“With Jeff as Chief Market Officer, we’ll be able to really keep our finger on the pulse of the CDH market, including the political landscape for CDH,” said Jeff Fritz, founder and CEO of Lighthouse1. “He’s proven himself at Lighthouse1 in terms of dedication to the overall mission of the company and performance. I can’t think of a better person to develop our sales and marketing strategy in such a dynamic, fast-paced industry.”

About Lighthouse1
Lighthouse1 delivers Consumer Driven Healthcare (CDH) administration software solutions including Lighthouse1 OnDemand™, the high performance Software as a Service (SaaS) solution, to resolve challenges in the administration of Section 125, 105, 132 and other pre-tax spending programs in the healthcare and employee benefits industry. Its mission is to use the latest technology and services to assist and support CDH administrators in the management of healthcare account services. Lighthouse1 OnDemand™ allows third party administrators and healthcare providers to manage services for employer plans that include: Flexible Spending Accounts (Medical and Dependent Care), Transit and Parking, Health Reimbursement Arrangements and Health Savings Accounts. More information is available at www.lighthouse1.com