|
|
|
| Press & News |
|
Lighthouse1 Launches New Brand Identity |
|
|
Leading CDH provider rebrands to reflect new services and focus on partnering
October 13, 2009 – Minneapolis, MN - Lighthouse1, the industry leader in Consumer Driven Healthcare (CDH) administration software solutions, unveiled its new brand image and website today. The new brand was conceived to reflect Lighthouse1’s current position as a frontrunner in the development and implementation of innovative healthcare technology solutions. The brand launch also includes a comprehensive new portfolio of marketing tools for Lighthouse1 Partners to promote and sell their individual solutions.
“I think the new tagline ‘Simplifying the Business of Healthcare’ really says it all, “ said Jeff Brunsberg, Chief Market Officer at Lighthouse1. “Over the years as Lighthouse1 has continued to grow and evolve, we’ve returned time and again to the understanding that simplicity in solution, innovation in technology, and excellence of service are the foundations for our continued success. The new brand, whether it be the logo, tagline, website or marketing materials, had to reflect those principles. I think we’ve accomplished that goal.”
The new Lighthouse1 website, also launched today, incorporates many additional features including simplified navigation and animation. The website was designed to create not only a site for potential new partners to learn about the organization, but also as a portal for current Lighthouse1 Partners to access important information including marketing materials, company news and software release information and industry resources. Earlier this year, Lighthouse1 introduced several new Partner features for its popular Lighthouse1 OnDemand™ solution including a Consumer Data Exchange, a new Consumer Portal and new payment solutions. The re-launched site and brand will reflect many of the new services and features introduced by Lighthouse1 earlier his year.
“Just as the healthcare industry needs to keep moving forward and improving healthcare options for millions of Americans, Lighthouse1 needs to stay ahead of those much needed changes,” said Jeff Young, CEO and President of Lighthouse1. “Our new brand reflects not only where we are today as a solution and as an organization, but where we plan to head in the coming years as consumer driven healthcare becomes the embodiment of smart, efficient and effective healthcare. “
About Lighthouse1
Lighthouse1 is not just a product, it’s a promise With our partners Lighthouse1 OnDemand™ serves nearly 2 million consumers, making us the nation’s largest OnDemand Healthcare solution. No other solution in the market today has been so deliberately architected to meet the benefit plan design, user experience and unique workflow management needs of administration partners, employers, and consumers in one web-based, real-time platform. Lighthouse1 is dedicated to optimizing your operations, driving more dollars to your bottom line, and growing your business. Five of the nation’s largest administrators utilizing Lighthouse1 OnDemand™ have grown an average of 162% since implementation. More information is available at www.lighthouse1.com. |
|
|
|
|
|
|
